Our Mission

 To follow the eight limbs of Yoga to empower, inspire and  bring healthy life style changes to individuals which can be positively reflected in their homes, workplace and the community as a whole.”  

Flamingo Middle East was founded by Hema Laxman in 2014 as a Recruitment and Executive Search consultancy. High stress levels associated with work, high prevalence of life style diseases and lack of exercise in the region prompted Hema to begin the Yoga and Lifestyle division to build awareness about yoga and healthy living.

Flamingo Yoga & Wellness aims to help individuals achieve their full potential at home and workplace through yoga and lifestyle changes.

Hema brings together mindfulness, meditation, breathing and asana practice to improve awareness of the self, and a physical balance between flexibility and strength. Through breathing and meditation techniques, she instills a positive mindset, while calming and releasing stress, a which is a necessity in our present day life style.

Meet Your Yoga Mentors

Hema Laxman
Hema, owner, doing asana at Dubai Harbour
Owner, Yoga Therapist, Lead Yoga Instructor

Hema is an IAYT certified Yoga Therapist who is passionate about both Yoga and the environment. She was drawn to yoga for the serenity and peace it brought her amidst the uncertainties and challenges in life.

Ajit Laxman
Yoga Instructor

Ajit began practicing yoga in 2014. What started as a way to keep fit turned into passion for both the physical aspect as well as spirituality. Outside of Yoga, Ajit has a background in finance and works for an American based corporate in the oil and gas industry as a Finance Director.

Crafting Identity: Story behind our logo

Our logo isn’t just a visual mark; it’s a symbol of our journey and values. Discover the story behind our emblem, the intricate details that reflect our mission, and the powerful message it conveys. Delve into the heart of our identity, where symbolism meets creativity.

The Flamingo

Flamingo was chosen as the name to signify the transient nature of people in Dubai, just like the Flamingoes of Dubai mangroves. The Initial logo of seated Flamingo (2014-19) emphasised stability required in a new venture. Then and now, the bird continues to be an embodiment of balance and strength, thus truly representing yoga - the balance of the sun and moon energy within.

The Brush Strokes

The firm strokes of the logo are an affirmation of strength, while the curves of the strokes represent grace and elegance.

The Spread and Open Wings

The spread wings continues to emphasise the transient nature of people, and life, in general. From a yoga perspective, it represents freedom, expansion, positive energy and contentment through yoga and healthy lifestyle.

The Shades of Pink

The shades of pink exude hope and inspiration. The vibrancy of the colours underlines new possibilities and beginnings. The different shades represent compassion, spirituality, passion and commitment towards the goal.

Gaze down, Connected to the Ground

Throughout this freedom, expansion and vibrancy, our Flamingo remains grounded with the gaze down, peacefully, in inner reflection.

Brand Evolution

Embark on a journey through the chapters of our brand evolution. Each milestone represents a step closer to our vision of fostering healthier, more balanced lives through yoga and wellness. Join us as we trace the path from our inception to the vibrant and impactful wellness community we are today

Flamingo Middle East is born

Established as a Recruitment & Executive Search company, working with multinationals and Corporates in Middle East and Africa.

Yoga & Wellness Wing

High stress levels associated with work, & lack of exercise in the region encouraged this new division; to introduce yoga and healthy living

Opening of our Yoga e-Boutique, eco-store

Seeing a lack of earth-friendly yoga products in the UAE, an eco-store was launched to spread awareness and  introduce sustainable 100% natural yoga accessories

Introduction of a New Logo

To better represent Flamingo in its totality, incorporating all the elements that we stand for.

Recruitment wing Phased out

After successfully completing multiple recruitment projects, the recruitment wing was phased out so as to shift focus completely to yoga, health and wellness.

Introduced Yoga Therapy as a Service

To work with individuals to help alleviate mental and physical conditions, promote self care and overall well being.