Unveiling Flamingo Yoga & Wellness: Our Journey & Mission

Our Mission

“ To follow the eight limbs of Yoga to empower, inspire and  bring healthy life style changes to individuals which can be positively reflected in their homes, workplace and the community as a whole.”  

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Founded in 2014 by Hema Laxman, Flamingo Middle East initially began as a Recruitment and Executive Search consultancy. Witnessing the widespread stress levels, rising lifestyle diseases, and lack of physical activity  in the region, Hema embarked on a mission to introduce yoga and healthy living practices.

Flamingo Yoga & Wellness endeavors to empower individuals to unlock their full potential both at home and in the workplace through the transformative power of yoga and lifestyle changes.

Hema integrates mindfulness, meditation, breathing techniques, and asana practice  to improve self-awareness and achieve a harmonious balance between flexibility and strength. Through her teachings, she instils a positive mindset and offers tools to alleviate stress, which is increasingly essential in our modern lifestyle.

Specialized Yoga Therapy sessions were introduced from 2021, aimed at addressing specific health challenges, providing personalized support to alleviate symptoms, reduce pain, and enhance strength and energy in both body and mind.

Join us on a journey of self-discovery and holistic well-being at Flamingo Yoga & Wellness.

Meet Your Yoga Mentors

Hema Laxman
Hema, owner, doing asana at Dubai Harbour
Owner, Yoga Therapist, Lead Yoga Instructor

Hema is an IAYT certified Yoga Therapist who is passionate about both Yoga and the environment. She was drawn to yoga for the serenity and peace it brought her amidst the uncertainties and challenges in life.

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Ajit Laxman
Yoga Instructor

Ajit began practicing yoga in 2014. What started as a way to keep fit turned into passion for both the physical aspect as well as spirituality. Outside of Yoga, Ajit has a background in finance and works for an American based corporate in the oil and gas industry as a Finance Director.

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Crafting Identity: Story behind our logo

Our logo isn’t just a visual mark; it’s a symbol of our journey and values. Discover the story behind our emblem, the intricate details that reflect our mission, and the powerful message it conveys. Delve into the heart of our identity, where symbolism meets creativity.

The Flamingo

Flamingo was chosen as the name to signify the transient nature of people in Dubai, just like the Flamingoes of Dubai mangroves. The Initial logo of seated Flamingo (2014-19) emphasised stability required in a new venture. Then and now, the bird continues to be an embodiment of balance and strength, thus truly representing yoga - the balance of the sun and moon energy within.

The Brush Strokes

The firm strokes of the logo are an affirmation of strength, while the curves of the strokes represent grace and elegance.

The Spread and Open Wings

The spread wings continues to emphasise the transient nature of people, and life, in general. From a yoga perspective, it represents freedom, expansion, positive energy and contentment through yoga and healthy lifestyle.

The Shades of Pink

The shades of pink exude hope and inspiration. The vibrancy of the colours underlines new possibilities and beginnings. The different shades represent compassion, spirituality, passion and commitment towards the goal.

Gaze down, Connected to the Ground

Throughout this freedom, expansion and vibrancy, our Flamingo remains grounded with the gaze down, peacefully, in inner reflection.

Full announcement of our Logo

Brand Evolution

Embark on a journey through the chapters of our brand evolution. Each milestone represents a step closer to our vision of fostering healthier, more balanced lives through yoga and wellness. Join us as we trace the path from our inception to the vibrant and impactful wellness community we are today

2014
Flamingo Middle East is born

Flamingo takes flight as a premier Recruitment & Executive Search firm, partnering with multinational corporations across the Middle East and Africa.

2016
Yoga & Wellness Wing

Responding to escalating stress levels and sedentary lifestyles in the region, this new division was formed to introduce the transformative benefits of yoga and promote healthy living within corporates and the broader community.

2019
Opening of our Yoga e-Boutique, eco-store

Seeing a lack of earth-friendly yoga products in the UAE, an eco-store was launched to spread awareness and  introduce sustainable 100% natural yoga accessories

2019
Introduction of a New Logo

To better represent Flamingo in its totality, incorporating all the elements that we stand for.

2020
Recruitment wing Phased out

A defining moment unfolded as we changed our focus entirely. After successfully completing multiple corporate  projects, the recruitment wing was gracefully transitioned out, marking a strategic redirection. Flamingo wholeheartedly embraced the realm of yoga, health, and holistic wellness, aligning the mission with fostering a more balanced and mindful way of life.

2021
Introduced Yoga Therapy as a Service

To work with individuals to help alleviate mental and physical conditions, promote self care and overall well being.