Announcement Letter for our new Logo
Our Story:
Flamingo was launched in 2014 as a Recruitment company in the UAE market with the intention to expand in the coming years. The seated flamingo as the initial logo was chosen to emphasise the stability required in a new venture. The vibrant colours of the first logo underlined possibilities and new beginnings.
We started a completely different, yet very relevant offering to the corporates and individuals, with the Yoga and Lifestyle division in 2016. The aim of this unit was to encourage and support a healthy lifestyle through Yoga programs in corporates and the community as a whole.
2019 will see the newest wing of Flamingo take flight – an Ecommerce branch, to testify our commitment to the environment. With this branch, we aim to spread awareness about, and introduce environmentally friendly accessories for practicing yoga.
We created a new logo design, which can better represent Flamingo Middle East in its totality by incorporating the newer aspects of the company, and all the elements that we stand for.
‘Flamingo’ was initially chosen as the name to highlight the transient nature of people in Dubai, just like the migratory Flamingos of the mangroves here.
The new logo, with the spread wings continues to emphasise this transient nature of the people, and life, in general. The shades of pink exude hope and inspiration, a must for the recruitment industry.
From a yoga and lifestyle perspective, the open wings represent freedom, expansion, positive energy and contentment gained through yoga and healthy lifestyle changes.
The bird itself remains an embodiment of balance and strength. The firm strokes of the logo are an affirmation of that strength, while the curves of the strokes represent grace and elegance. This truly represents the balancing nature of yoga – the balance of the sun and moon energy within us. The different shades of pink also represent compassion, spirituality, passion and commitment towards the goal.
Throughout this freedom, expansion and vibrancy represented through the colours, it remains grounded with the gaze down, peacefully, in inner reflection.
The brand name, Trade license and ownership remains same and the existing contractual agreements are still valid without any changes. Most important of all, my commitment towards my clients and students remains unchanged.
I appreciate your confidence and support and hope to continue to serve you through recruitment, Corporate yoga, health and wellness programs.
Yours sincerely,
Hema Laxman
Owner & Executive Director
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